I often hear small brands boast being able to offer better quality products at lower prices by “cutting out the middleman”. The middleman they’re referring to is retailers, and they often follow up this statement with comparing themselves to brands like Warby Parker and Everlane who have had great success doing just that. But do we really want to run retailers out of business?Continue reading “Is cutting out the middleman a good idea?”
I grew up in a middle class family, but we were very frugal. Creatively reusing things and figuring out how to save money was our way of life. Discovering that you overpaid for something was shameful, as was buying something you didn’t need. We would scoff at the idea of buying name-brand things. “Don’t they know that such-and-such is the same exact thing for half the price?” we’d say, shaking our heads at the thought of such foolishness.