In 2008, I was working as an industrial designer / design research / brand strategist for an international design agency. After years of giving my ideas to my clients to pursue, I came across one that I wanted to keep for myself. My idea: the world needs cuter bike bags for all the women who like to bike in their cities! For women like me! Po Campo launched the summer of 2009 and I haven’t looked back since.
I started this blog because 1) It has been an amazing, transformational journey that is worth sharing, and 2) I’m constantly asked how I started and grew my own business. I believe industrial designers are very well suited to the entrepreneurial lifestyle and I hope this blog is both informational and inspiring enough to encourage other IDers to go out on their own – and succeed at doing it.