Are Trade Shows Worthwhile?

I took a break from blogging but now I’m back. How funny that my last post featured a photo from Interbike, the now-defunct bike industry trade show. There’s a lot of explanations swirling around about why Interbike is no more (or, at least, taking a break), but I think a big reason is because it didn’t represent a scene that a lot of people wanted to be a part of. I know that’s largely why I stopped attending.

Bonus content: Listen to me talking about building a women’s focused bike brand with Arleigh Greenwald on the Shift Up Podcast

The lapse of Interbike brings me to a question I get asked a lot – do I do trade shows, and do I think they’re worthwhile? I’ve decided that they’re not the best use of Po Campo’s money, so we’re not doing any this year, but depending on your product and industry, they might be right for you.

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Feeling like a #girlboss

Just like I didn’t appreciate how American I was until I spent time living abroad, and just like I didn’t realize how Midwestern I was until I moved to the east coast, I didn’t realize how female I was until I started my own business in a male-dominated field. I became acutely aware of this while listening to the 5th episode of the Pancake Town podcast from Chicago business owners Emily and Michelle about their distaste for the word “girlboss” in particular and for women-focused business support groups in general because those things are, or at least represent, a lifeline for me.

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The Joy & Sorrow of Outsourcing

This morning, I read an article in the NY Times titled “To Understand Rising Inequality, Consider the Janitors at Two Top Companies, Then and Now“. It made me reflect on some of the decisions I’ve been weighing about building an internal workforce or outsourcing work.

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