I took a break from blogging but now I’m back. How funny that my last post featured a photo from Interbike, the now-defunct bike industry trade show. There’s a lot of explanations swirling around about why Interbike is no more (or, at least, taking a break), but I think a big reason is because it didn’t represent a scene that a lot of people wanted to be a part of. I know that’s largely why I stopped attending.
Bonus content: Listen to me talking about building a women’s focused bike brand with Arleigh Greenwald on the Shift Up Podcast
The lapse of Interbike brings me to a question I get asked a lot – do I do trade shows, and do I think they’re worthwhile? I’ve decided that they’re not the best use of Po Campo’s money, so we’re not doing any this year, but depending on your product and industry, they might be right for you.
Continue reading “Are Trade Shows Worthwhile?”