The Entrepreneurial Journey as a Hero’s Journey

One nice thing about being a small, founder-led business is that telling your “story” isn’t that hard. It’s by nature authentic, because it happened to you and you’re telling it, and it’s probably going to be at least somewhat interesting because you started your business to solve some sort of problem that nobody had thought to solve yet. (If you’re still struggling with whole to get your “story” down to a 3 minute spiel, I highly recommend taking General Assembly’s “Storytelling for Entrepreneurs” class).

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My Lifestyle Business Makes Me Feel Like I’m on Hamster Wheel

Last year when I downsized, I was determined to run Po Campo as a one person business, which was all our revenue could really support. Going from a 3-person company to a 1-person company meant that I had to either automate or eliminate as many tasks as I could to be able to get it all done.

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